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Be reliably reachable. Don't keep them on hold too long. And when they do connect with your support team, make sure the help they get is thorough, thoughtful, patient, and respectful. Your service reps need to be as composed and professional as possible — no matter how agitated a customer might be Cleared Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down